Routing Masterclass
A Journey Into A2P Ecosystem
Route management (Routing Management) is the planning of using the most efficient routes to achieve high delivery rate for SMS termination. It is an essential operation for the whole A2P SMS ecosystem.
In fact, it is the mechanism that controls SMS termination, delivery, the priorities and is essential for the profitability of the company.
But what does it take to efficient Route Management? How does it function with the whole A2P Ecosystem? Which is the type of routing? What does “smart routing” mean, and how can we measure best practices and get the advantage of valuable KPIs?
Course Overview
Route management (Routing Management) is the planning of using the most efficient routes to achieve high delivery rate for SMS termination. It is an essential operation for the whole A2P SMS ecosystem.
In fact, it is the mechanism that controls SMS termination, delivery, the priorities and is essential for the profitability of the company.
But what does it take to efficient Route Management? How does it function with the whole A2P Ecosystem? Which is the type of routing? What does “smart routing” mean, and
how can we measure best practices and get the advantage of valuable KPIs?
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In the first 180-minute session, Zaffar Owais Andrabi, CEO at Almuqeet Systems, will explain with simple words all you need to know for efficient, effective, and profitable Routing Management.
The second part, is 30-minute business talk and Q&A about technical-nature questions.
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Date: Wednesday, 30 July 2025
Time: 14:00 – 17:00 CET
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Zaffar Owais Andrabi – CEO at Almuqeet Systems
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390€ Super Early Bird Price (valid until 23/7/25)
490€ Early Bird Price (valid until 27/7/25)
590€ Full Master Class Price (last minute registrations)
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After the Seminar, all participants will receive the lesson’s presentation in a PDF format and a Business Messaging Academy Certificate of Participation.
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This lesson is created for Routing, NOC, Tech Support, and Commercial SMS Professionals.
Topics
Role of Routing management function in A2P Ecosystem
Basic model of A2P message termination Ecosystem
Different Types of Routing techniques
Smart Routing techniques to enhance margin profitability
Different types of Routes, their characteristics and their usage based on customer profile.
Important Routing management KPI’s
Routing Management Operational activities
Routing Management Best Practices
Route Testing and analyzing results
Knowledge-sharing information